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History
The simple truth is, it's all about the relationship.

History

Looking back: Humble beginnings

Our corporate history does not begin in a lofty office tower, but in the basement of a suburban home just west of Minneapolis, Minnesota.

It was there, in 1993, that American Financial was born.

Our founder, Tom Wade, was driven by a singular vision. He imagined a company where business was generated by the spark of true friendship, and fueled by the power of individual relationships.

Much has happened since then. The company that began humbly has remained true to its mission, steadfast in its philosophy and a trusted marketing partner to thousands of financial professionals across America.