The simple truth is, it's all about the relationship.

Peter Lofgren CLU, FLMI, RICP

Peter Lofgren


In his role as Senior VP of Life Insurance at American Financial Marketing, Peter Lofgren works to help agents effectively market and close life insurance cases by providing ideas and support based on years of “in the trenches” wholesaling experience.  His primary goal in working with producers is to provide practical, client-centered training and creative ideas aimed at growing new revenue.


Peter joined American Financial following a successful, 14 year tenure with Allianz Life Insurance Company of North America, where he served as the East Region's Life Regional VP for nearly a decade.  Though his main specialization has been in fixed index universal life insurance products and the different types of client challenges those products can solve, he has worked with a variety of different product types and concepts.  During his time as RVP, the territories Peter managed cumulatively produced over $70 million in target FIUL premium.


Peter holds bachelor’s degrees in Chemistry and English from Gustavus Adolphus College, and has held a MN Life, Accident & Health license since 2003.  He lives in Maple Grove,MN with his wife Sarah and their two children, Dean and Eve.  Outside the office, Peter enjoys coaching and playing hockey, distance running, fishing and hunting.